Founded in 1992, Hero Intiputra is one of Indonesia’s leading distributors of quality and innovative toys and retail with a reputation for providing value for money combined with a high level of service, experience and expertise.

    Many retailers seeking quality educational toys, and leading licensed brands work with the extensive range available through Hero Intiputra. Customers in Indonesia regards us as a highly respected member of their industry sector. When dealing with Hero Intiputra, customers know they are buying a quality story supported by experienced management and superior service.

    Our vision

    To become one of the market leaders for our products
    To be taken into account by our stakeholders (customers, suppliers, competitors) as one of the important players in toy retail business
    To become a place where people are proud of and like to work at.

    Our history

    • 1992
    • 2008
      Holding Company
    • 2002
      Operating Company
    • 2009
      Oryza Grace Launching
    • 2018
      Award for Intex
    • 2019
      Award for Oryza Grace

    1992 Founded

    Hero Intiputra is a private company established on May 27, 1992 in Jakarta, Indonesia. Nowadays Hero Intiputra is a dedicated team of great professionals that specialises in toys and children´s goods distribution and retail.

    1998 Holding Company

    The company operates in Jakarta, Indonesia as Head Office.

    2012 Operating Company

    Hero Intiputra became operating company for business units : Intex, Oryza Grace Rice Bran Oil, Toys City, Hero Kids and Bina Mandiri Majugemilang

    2009 Oryza Grace Launching

    Oryza Grace adalah Minyak Goreng Bekatul Padi yang terbuat dari serbuk halus yang melapisi bulir beras dalam biji padi, dimurnikan melalui penyaringan menggunakan “extra cold.” Mengandung Gamma Oryzanol dan kaya vitamin E

    2018 Digital Popular Brand Award

    Intex Indonesia was honoured as The Winner in Baby Swimming Pool Category at Indonesia Digital Popular Brand Award 2018 in an exclusive evening, at Shangri-La, Jakarta.

    2019 Pertama Di Indonesia Award

    Oryza Grace merupakan Minyak Bekatul Padi Pertama di Indonesia. Produk inovasi yang memiliki banyak keunggulan dibanding minyak goreng lainnya karena rendah lemak jenuhnya, tinggi titik asapnya, tidak menyebabkan batuk, mengandung Gamma Oryzanol yaitu antioksidan yang kuat untuk menangkal radikal bebas, mencegah penuaan dini, kaya akan nutrisi yang berguna untuk kesehatan tubuh kita dan masih banyak manfaat lainnya. Kami bangga menerima penghargaan pada Award Ceremony Pertama Di Indonesia yang diselenggarakan oleh Info Brand

    Why choose us?

    Excellent Service
    When dealing with us, customers know they are buying a quality story supported by experienced management and superior service. We pride ourselves in having exceptional customer service
    Great Products
    We are one of Indonesia's leading toy distributors, retails & property developers. We have been in business since 1992 and offer only the highest quality and most reputable products on the market
    Defined by our People
    We are constantly focusing on empowering our people, and build a rewarding long term career for our people as well as delivering a better value proposition to our suppliers and customers
    Hero Intiputra helped us to integrate all the current tools and helped us make social media a daily habit.
    Nicolas Gonine
    Manager - Paris (GDRHEC)
    Joyce was great. He came well prepared and able to present his ideas in a compelling way. I would definitely re-hire Joyce if the opportunity presents itself.
    Jeremy A. Chartrand
    Senior engineer at B&G Corp.
    I was extremely pleased with the consultant provided by Hero Intiputra. Andry brought the optimal mix of knowledge, accounting knowledge and real world experience
    Evelyn K. Parker
    CEO at Mashoe Corp.

    Our Awards

    We are very proud of the awards we have won so far. They demonstrate our ability to provide a high standard of service to our valuable clients.

    Brands We Carry